Can our minds and plans keep up?
This is why I love/get frustrated with the media business. We were looking forward to finishing our web series and distributing it through TubeMogul. So finally, we’re almost there. Look up TubeMogul and behold … TubeMogul has moved on.
“By April of last year, the company began downplaying its early distribution business, instead becoming a full-fledged media buying tech and services firm, i.e., a DSP.
Big brands are usually drawn to broadcast networks’ sites Hulu and YouTube, but that hasn’t been much of an issue for TubeMogul. Currently, 50-some brands are running campaigns via TubeMogul a week, including the likes of Toyota, Microsoft, Range Rover, Kia, Allstate and Clorox. Rotblat claims that traditional brands — half the Fortune 500 — are drawn to TubeMogul because of the precise targeting it offers, from site selection to demographics and even data-driven segmenting.”
Love it/hate it.