The Irony of Transmedia

After studying the transmedia campaign for David Fincher’s  Girl With the Dragon Tattoo at, I realized that transmedia’s real world components don’t  drive viewers deeper into the online space. They connect viewers to human interaction,human interaction made safe through the mediation of social media.

These analog components are more like the 60s happenings or even theatrical events like Tony ‘n Tina’s Wedding. Even vicarious engagement with them can be  deeply pleasurable for audiences used to connection from a distance from ‘like’ buttons and Yelp reviews.

So many currents come together in this project: spectatorship, gaming, reality shows (“Amazing Race”) with a haunting lyricism.



About liftingasweclimb

Mildred Lewis writes and directs for theater, television, film and the web. She's also a full time professor, Christian, activist and troublemaker with a passion to save as much of the world as she can.
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