Skillful use of the media in contemporary terms really began with the civil rights and anti war movements.
Images like this:
changed the world.
Fast forward. Those same techniques were taken up by the political right.
Fastforward to this year.
The nonprofit organization Color of Change recently had a successful campaign against Glen Beck’s show. Its focus was on getting advertisers to drop the program.
That led to a really talented man losing a shot to work in the White House.
Regardless of where you stand on these issues or what side of the political divide you live on, you can see that what looks like a smart move today can backfire tomorrow. What might seem progressive can turn regressive and so on.
Move boldly but move with wisdom and humility. The law of unintended consequences is in effect.