Was it signed personally or by a machine?;
Decoding boiler plate from ‘I fought like hell for this but couldn’t get these fools to see.’;
Is there a message to try again? Or to go elsewhere?
Here’s why you shouldn’t panic when a development exec/gatekeeper says:
it just didn’t grab us;
not right for us at this time;
no interest at this time
I’ve seen many of these decisions shamelessly overruled when:
someone higher up reads the same material
the marketplace changes
a star gets attached
money gets attached
the temperature changes by a degree or two
The same people who blew you off will be running, no trotting, to get you coffee.
So, indeed, don’t take it personally. But when those same folk say in a whisper, in the corner, in the dark that they always liked it, loved it, love you, then keep in mind that just like you couldn’t let their doubts crush you, you can’t let their flattery prop you up.